However, this requires the opt-in consent of the visitor, as the setting of such cookies and the collection, storage and further processing of personal data may not normally be carried out without the active and informed consent of the user. Google Maps also sets cookies for advertising purposes, which are considered non-essential. As a result, personal data of the user is transferred to Google. If Google Maps is integrated into a website, an automatic connection to the Google server is established – this applies both to the map and to Google Fonts. However, this agreement is now obsolete, as the ECJ found the level of data protection in the USA to be insufficient. Previously, the Privacy Shield agreement negotiated between the US and the EU regulated data transfers to the US. The USA is considered an insecure third country in the EU from a data protection perspective. Since Google Maps, like Google Analytics, is a service of the US company Google LLC, it transfers data to the USA. Because the US company is not exactly known for complying with the requirements for the correct handling of personal data. Whenever the topic of Google comes up, the GDPR’s toenails curl. It therefore makes sense for website operators to include a map on their website in order to be found more easily. With several billion users, Google Maps is definitely more than popular. It is also possible to download offline maps to find the right address even if the internet connection is slow. The US map service can be used both online and in the form of an app. This service also allows individual addresses to be displayed in a 360° panoramic view. In 2007, Google Maps was expanded by the free service “Street View”. Finding new restaurants, theatres, sights, exhibitions and much more is possible thanks to the map service.įor the search, the service developed by Google uses aerial photographs and satellite data. But Google Maps is also no longer a foreign word to culture lovers, travel enthusiasts and gourmet tasters. The digital map service is primarily used for navigation, to calculate routes and find parking spaces. Seeing all corners of the world – this is exactly what can be done with the Google service (at least in theory).
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